Radio Broadcast and FM Stations in Nepal
Since a lot of parts in the country are much away from a convenience access, road transportation and airways are yet underprivileged. As an advantage, Radio Broadcasting has been proved to be the cheapest and the quickest means of mass communication in Nepal. Hills and mountains cover about 87 percentage of the country’s area. And only 17 remains as flat lands. This geographical formation and fluctuating altitudes bring barriers to other communication methods, as they require their signals smooth medium to transmit through. Use of radio has already provided its contributions in conveying information, educating people, advertising, broadcasting news, announcing notices, publicising and entertaining the population. This day, radio channels have been conducting various programs to improvise the welfare of interaction in the country. Radio signals reach every possible corner of any geography, ensuring successful objectives of communicating.
In the year 1950, the Nepali Congress Party were undergoing a protest against the Rana reign in Nepal. The party and freedom fighters were simultaneously using radio transmission program known as Prajatantra Nepal Radio. It was operated in Biratnagar, Sunsari. This attempt was further supported by the general people. After the movement was over, the radio program was shifted to Kathmandu, the capital city of Nepal. And since then, it was named Radio Nepal.
Years later, in 1995, the Frequency Modulation [FM] Technology was introduced in the country, and the existing radio station did not remain the only one, anymore. In the recent year, private companies have been actively making their contributions in FM broadcasting. Today, there are about 56 registered FM stations, of them which about 45 are in operation, currently. Radio and FM sets have been widely been in use, and the numbers are rapidly increasing.
Radio broadcasting and its use had already begun in India, after they first initiated in the year 1923. Assumptions can be drawn that rulers in Nepal must also had been used to listen radio broadcasts from India, although the public were not allowed to do so. However, we cannot guess any number of radio sets during this time or the initial days of first radio use in Nepal. In July 1946, Padma Shamser Rana declared that the general public could use radio sets then. He also arranged a native radio broadcast in January 1948, from Bijuli Adda. As he resigned from being the Prime Minister, the service was halted. Later, in the month of August, it was resumed. Following Prime Minister Mohan Shamser brought two transmitters in order to improve the transmission.
Radio broadcasting is the cheapest and quickest means of mass communications in Nepal. In a mountainous country like Nepal, Over the years, Radio Nepal has strengthened its institutional capacity considerably and diversified itself in terms of programme format, technical efficiency and coverage.
Hits FM is a popular radio station based in Kathmandu, Nepal. It is a subsidiary of Hits Nepal Pvt. Ltd., which was established in January 1996. It went on air in April 1996. It is now available 24 hours daily on 91.2 MHz. Its philosophy, "is to hire presenters who are "fresh" - thus ensuring originality and also the ability to shape the presenters in accordance with the overall goals and objectives of Hits Nepal Pvt. Ltd."